Setting Your Record Straight
Political SEO and Reputation Management
Voters Google before they decide. Our unique set of SEO and AIO skills is bundled to help politicians and political campaigns gain traction online, embracing the new political dynamics created by AI. Controlling your political narrative on the internet starts here.
We Work Toward the Win
Reputation work is easy to sell and hard to measure. We measure it one way: whether it helps our candidate win. If a fix won’t change how voters see you, we won’t sell it to you.
FAQ
What does Guide Political Strategies do?
We specialize in political reputation management, online narrative correction, AI search result clean-up, political crisis management, and SEO for candidates. We ensure voters, donors, and the media see accurate, fact-based information — both in traditional search engines and in AI-generated summaries from tools like ChatGPT, Gemini, and Perplexity.
How is AI search result clean-up different from regular SEO?
Regular SEO focuses on ranking higher in Google and Bing. AI search result clean-up is about influencing what AI assistants say about you. It requires structured content, consistent messaging across sources, and proactive monitoring to make sure your record and policies are presented truthfully.
What is political crisis management and how do you handle it?
Political crisis management is the rapid, strategic response to damaging events, viral posts, or negative headlines. We:
Provide 24/7 monitoring and rapid response plans.
Craft clear, concise messaging that addresses the issue without repeating falsehoods.
Deploy post-crisis recovery strategies to rebuild trust and shift the narrative back to your campaign goals.
How fast can you respond to a crisis or AI inaccuracy?
We can typically begin within hours of engagement. For AI clean-up, timelines vary based on the severity of inaccuracies and how often AI tools refresh their data — but we start publishing and optimizing corrections immediately.
Do you work with existing comms teams?
Yes, we support in-house comms teams. We understand that controlling internet messaging is a particular tool set, which is often outside of the scope of a traditional comms team.
What does Talking Purple mean?
Talking purple is a specific way to create messaging that allows Google to understand political messaging in an unbiased manner. In addition, we believe strongly in providing voters with clear messaging that embraces our clients’ values, packaged in a way that voters understand.
Why are AI search results a problem for political candidates?
AI tools often summarize candidates using outdated, incomplete, or biased sources. This can lead to inaccurate one-sentence descriptions that voters rely on without ever visiting your website. We correct these inaccuracies by publishing optimized, authoritative content that AI tools prioritize and trust.
Do you only work with candidates in Houston?
No. While we’re based in Houston, Texas, we work with candidates nationwide, from congressional races to local school board elections. Our strategies are effective for any campaign where accurate online presence is critical.
Can you remove false information from the internet?
The safe answer is that in most cases, you can’t entirely remove false information once it’s published. However, in the new AI age, it is very easy for AI to get confused. By redirecting the AI to the right information, it often changes what is output. In addition to more traditional issues, we out-rank and displace harmful content with accurate, optimized material so the truth appears first in search results and AI answers.
How do we get started?
Contact us for a free AI & reputation audit. We’ll review your search results, AI summaries, and online narratives, then create a custom strategy to protect and strengthen your campaign’s digital presence.