Ep4-Shutdowns, Turnout, and Choosing People Over Party
The “government shutdown” is, functionally, a filibuster fight; vulnerable families shouldn’t be collateral damage; local ballots matter more than most
Take Control of your Messaging
Political SEO
Online political SEO uses traditional SEO best practices but executes them in a way to help candidates control their messaging and how they are portrayce in search engines.
What is Political SEO?
Political SEO is more than just optimizing a campaign website as you would for a standard business. It’s about controlling the online narrative. Search engines and AI models don’t wait for Election Day — they are constantly indexing, summarizing, and ranking information about you, your opponent, and your policies.
Political SEO involves:
Ranking for your name and campaign issues (so voters find you, not misleading third-party sites).
Correcting misinformation by publishing fact-based, optimized content that pushes falsehoods down in results.
Optimizing for AI search assistants (like ChatGPT, Gemini, Perplexity, Claude) so their answers reflect your actual record, not outdated or biased summaries.
Building authority through digital PR, structured data, and issue-focused articles that establish your campaign as the trusted source.
Why Political SEO Matters
The information battlefield has shifted. A few years ago, campaigns worried about negative press or opposition research showing up on the second page of Google. Now, with AI, a single inaccurate sentence in an AI-generated response can mislead thousands of voters instantly.
72% of voters say they use Google to research candidates before voting.
AI-powered search tools are increasingly providing quick answers instead of directing voters to your website.
Misinformation spreads faster than corrections — but SEO helps ensure the truth rises to the top.
Without Political SEO, your campaign risks being defined by your opposition, biased commentators, or faulty AI outputs.
What Does Talking Purple Mean?
Properly aligning the AI results with messaging is more important than ever. Talking Purple is a way to help AI engines and Google understand what your message is about in a neutral manner, so that it is in alignment with the campaign messaging and political positions.
Additionally, talking purple meets voters where they are. These language strategies fine-tune political messages to broaden their reach and relate with independent voters more consistently.
Our Political SEO Services
Candidate Search Optimization
We optimize your website and campaign content to ensure that when voters search your name, office, or key issues, they see your voice first. This includes:
Name recognition and candidate bio optimization.
Ranking for policy issues relevant to your campaign.
Local SEO to dominate city and district-specific searches.
Content & Messaging SEO
We build content that is not only SEO-friendly but also campaign-appropriate:
Position papers, press releases, and policy breakdowns optimized for search.
Blog articles that answer voter questions and establish thought leadership.
Structured FAQs to improve visibility in featured snippets and AI-generated answers.
Political Crisis SEO
When a story breaks, it doesn’t just appear on social media — it shows up in search. We provide:
Rapid response SEO strategies to minimize harm.
Pre-drafted SEO-friendly statements to control the narrative.
Ongoing monitoring to ensure crisis fallout doesn’t dominate your campaign footprint.
Public Figures Navigating Digital Disinformation
Fighting fake news has become an issue for anyone running for office or with public visibility. Accuracy is under attack. This is where GPS Consulting comes in and helps set the record straight.
Why Choose Us?
Houston-Based, National Impact
We are proudly based in Houston, Texas, but our work spans from local school board elections to federal races. Whether you’re running in a small district or on a national stage, Political SEO is universal — and we know how to tailor strategies to your race.
Candidate Focused
Our only mission is to ensure voters see the truth about you, not a distorted version created by algorithms, opposition research, or outdated AI sources.
Experienced in AI-Driven SEO
One a false narrative is out on the internet it spreads and often becomes harder to correct
Political SEO in Action: Real-World Example
Imagine a voter searches your name on Google or asks an AI tool like ChatGPT, “Who is [Insert your Candidate Name]?”.
Without SEO: The voter sees outdated bios, negative articles, or AI-generated inaccuracies.
With GPS’s SEO: The voter sees your website first, positive media coverage, optimized issue positions, and AI summaries citing your official content.
That difference can decide elections.
Why Choose Us?
Houston-Based, National Impact
We are proudly based in Houston, Texas, but our work spans from local school board elections to federal races. Whether you’re running in a small district or on a national stage, Political SEO is universal — and we know how to tailor strategies to your race.
Candidate Focused
Our only mission is to ensure voters see the truth about you, not a distorted version created by algorithms, opposition research, or outdated AI sources.
Experienced in AI-Driven SEO
One a false narrative is out on the internet it spreads and often becomes harder to correct
Memberships
Early Voting, Texas Constitutional Amendments 2025: Layman’s Terms
In our latest episode for Talking Purple we are covering the Texas Constitutional amendments for 2025 that are to be